New Traditions Perfume by Etro, Apply new traditions each morning for a ritual that introduces a welcome respite from the ordinary. The mild, pleasant aroma of lavender floats through the fragrance, combining with the citrus scents of bergamot and lemon for an intoxicating aroma. Created by etro in 2002, this women's fragrance upstages more tried and true fragrances with its unique combination of scents.