9ix Rocawear Cologne by Jay-Z, Jay-z is an icon of hip hop and a role model to young urban men.this is a hip, trendy fragrance with top notes of coriander from asia, mandarin, melon (cantaloupe); the heart includes lavender, geranium and suede; while the base encompasses golden amber, musk and timber wood. The fragrance is targeted to a diverse population, aged 18 to 34.